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A TikTok case study, @thrillernightheehee
43 million views, one format.
In June 2026 I started a faceless account about the way people speak. My "learn to speak in an accent by reading" posts took off, and other creators have been copying the format ever since.
keep going
From under 2,000 views to 43 million in four months.
the riseSix posts,
six ideas.
Each post is a carousel: a cover that stops the scroll, then the slides that do the work. Pick one from the pile to read it the way my audience did.
Eighteen accents
so far.
each one researched, respelled and checked by people who actually speak it
plus posh british, thai, japanese, indian, russian and brazilian. Together, about 35.5M views.
What people said.
Over 20,000 comments. A few of my favourites, torn out and pinned down. You can move them around.
Who's watching.
73%
of my followers are women, mostly 18 to 24
20.2 million people saw one of my posts for the first time this year. Most of my followers are in the US and the UK, then the Philippines, Canada and Australia, and they're most active late at night.
How each post is made.
My TikTok bio
open dat mouth and see what u can do
Follow along at @thrillernightheehee